
Vertical Research Advisory
By Vertical Research Advisory
In 2003, at the request of long time clients, Kip Herriage officially launched an investment newsletter, the Vertical Research Advisory (VRA), which he has Published and Edited for the past fifteen years showing my valued Subscribers EXACTLY how to demolish the stock market year in and year out.

Vertical Research AdvisoryNov 02, 2022
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20:41

VRA Investing Podcast: Tariffs Gone Wild. The VRA's Strategic Response - Kip Herriage - April 03, 2025
In today's episode, Kip covers today's significant hit to the markets, with all of our major indexes experiencing notable losses. Kip breaks down what we are seeing in the current financial landscape and the strategic adjustments made to the VRA Portfolio. With a focus on short-term risks and long-term strategies, Kip provides an analysis of the potential future market direction, highlighting key dates such as April 9th and the possible implications of Trump's policies. Tune into today's podcast to learn more.
Apr 03, 202515:40

VRA Investing Podcast: Trump's Tariff Shocker, and The Global Market Reaction - Kip Herriage - April 02, 2025
In today's episode, Kip dives into President Trump's tariff surprise today, which has left global markets reeling in stock market futures trading. He discusses the short-term ramifications of the announcement and the potential long-term opportunities that will come for U.S. companies. Whether you're worried about your investments or just curious about the ongoing trade tensions, tune into today's podcast to learn more.
Apr 03, 202513:52

VRA Investing Podcast: Crunch Time, for the Art of the Deal. Trump Tariff Mania - Kip Herriage - April 01, 2025
In today's podcast, Kip discusses the recent stock market action and offers his insight into the sharp movement. He highlights the significance of semiconductor and housing stocks for this market going forward. Kip also touches on the political landscape, including key elections and their implications for market sentiment and policy. Finally, we look ahead to major developments such as the tariff announcements tomorrow and the upcoming Q1 Earnings. Tune into today's podcast to learn more.
Apr 01, 202520:11

VRA Investing Podcast: Liberation Day is Almost Here, Pivotal Week For Our Markets - Tyler Herriage - March 31, 2025
In today's episode, Tyler covers an action-packed start to the week, which saw our major indexes finish at their highs of the day. Tyler breaks down what the VRA will be watching for in this week's stock market action as we move one day closer to the April 2nd tariff deadline. We'll also dive into the latest market sentiment the impressive run in gold, and the future of Bitcoin. Tune into today's podcast to learn more.
Mar 31, 202525:36

VRA Investing Podcast: Preparing for Market Movements Amid Extreme Fear And Bearish Sentiment - Kip Herriage - March 28, 2025
In today's episode, Kip takes a deep dive into this week's dramatic stock market movements, leading up to next week's Trump tariff deadline. Kip will explore the important impact the latest market trends are having on investor sentiment. With many calling for a stock market crash, Kip discusses contrarian indicators and potential opportunities on the horizon. Tune into today's podcast to learn more.
Mar 28, 202526:30

VRA Investing Podcast: Auto Tariff Announcement And Hidden Market Strength - Tyler Herriage - March 26, 2025
In today's episode, Tyler unpacks today's Trump tariff announcement after the market close, highlighting the importance of getting this messaging right as we finally approach what Trump has called "Liberation Day." Despite our major indices taking a hit, we saw encouraging signs from the market internals, which affirm our continued bullish outlook. Tune into today's podcast to learn more.
Mar 26, 202517:30

VRA Investing Podcast: Understanding the Bear Trap in Today's Market - Kip Herriage - March 25, 2025
In today's episode, Kip dives deep into the current market dynamics under Trump's presidency. Kip discusses the extreme fear dominating the sentiment indexes and the potential hidden opportunities in this market climate. He highlights Trump's tariff policies, and the crucial pivot needed for a market rally. Kip also sheds light on specific sectors to watch out for, like semiconductors and housing stocks, and their signals.
Mar 25, 202519:07

VRA Investing Podcast: Overcoming Tariff Fears, Market/Economic Optimism for 2025 - Tyler Herriage - March 24, 2025
In today's episode, Tyler discusses the strong start to the week for stocks and the market as a whole. Despite a history of tough Mondays so far in 2025, we saw textbook bull market action to kick off the week with tech stocks higher and the semiconductors leading. Major highlights today also included an impressive rebound for Tesla, tariff fears being alleviated, and the economic outlook for 2025. Tune into today's podcast to learn more
Mar 24, 202524:19

VRA Investing Podcast: Monster Market Movement Anticipated as Tesla and Gold Lead - Kip Herriage - March 21, 2025
In today's episode, Kip discusses the recent market recovery and his conviction that a "monster move" is on the horizon. After weeks of market corrections, there's optimism in the air as Tesla shows consistent strength. The significance of technological revolutions, particularly in artificial intelligence, and how they could drive future market growth.
Mar 21, 202522:20

VRA Investing Podcast: Uniting the Nation, Stock Market Opportunities, And Bullish Sentiment Signals - Tyler Herriage - March 20, 2025
In today's episode, Tyler takes a look at the stock market landscape following yesterday's FOMC meeting. We'll explore the ongoing bearish shift in market sentiment and discuss the bullish potential for a short squeeze in US equities. Additionally, we will highlight a few other exciting stories from the day (Hint: A potential political celebrity boxing match). Tune into today's podcast to learn more.
Mar 20, 202524:13

VRA Investing Podcast: Jay Powell's Optimistic Inflation Outlook Spurs Market Rally Amid Trump Tariff Concerns - Kip Herriage - March 19, 2025
In today's episode, Kip takes us through the key takeaways from the latest Federal Reserve meeting. He discusses Jay Powell's statements, including a surprising turn on tariffs and inflation expectations for the coming years. Kip provides a deep dive into the market's reaction, highlighting the rally in equities and the performance of commodities like gold, silver, and bitcoin.
Mar 19, 202529:20

VRA Investing Podcast: Economic Data, The Fed's Next Moves, And Gold All-Time High - Tyler Herriage - March 18, 2025
In today's episode, Tyler examines today's stock market action and, perhaps more importantly, what we can expect from J. Powell and the Federal Reserve tomorrow. He also discusses the impacts of recent economic data and tariff talks and explains why the market's movement around these events is crucial. Tune into today's podcast to learn more.
Mar 18, 202523:15

VRA Investing Podcast: Semis Beginning To Lead, Correction Insights, and Fed Update - Kip Herriage - March 17, 2025
In today's episode, Kip discusses the recent shifts in stock market action, including the first days of back-to-back gains for the S&P 500 since its February all-time highs. He touches on the importance of the Fed's upcoming meeting and its potential impacts on the market. He also covers international all-time highs and the significance of global market trends and what they mean for US investors. Tune into today's podcast to learn more.
Mar 17, 202529:21

VRA Investing Podcast: Stock Market Rally, Global Rotations, And Next Week's FOMC - Tyler Herriage - March 14, 2025
In today's episode, Tyler discusses a strong close to another rough week for our markets. The S&P 500 has now declined for four consecutive weeks since its all-time high in February. We’ll explore the factors contributing to this dip and the potential scenarios we see playing out from here. Tune into today's podcast to learn more.
Mar 14, 202525:07

VRA Investing Podcast: Market Woes, The Ripple Effect of Trump's Tariff Tactics - Kip Herriage - March 13, 2025
In today's episode, Kip discusses the volatility affecting US markets and the impact of President Trump's latest tariff policies. We'll explore how these policies are impacting not just the markets, but also the very supporters who helped elect him. Plus, Kip covers the record highs in gold and the bullish outlook for gold miners and junior miners. Tune into today's podcast to learn more.
Mar 13, 202522:31

VRA Investing Podcast: Disinflationary Data, Tech Leading, And Contrarian Perspectives - Tyler Herriage - March 12, 2025
In today's episode, Tyler breaks down this morning's latest look at inflation data with the Consumer Price Index (CPI). We also saw the tech sector bounce back big today, fueled by better-than-expected economic data and good news for the semiconductors. Additionally, he covers likely upcoming Federal Reserve Policy changes and the potential for a big move higher in stocks. Tune into today's podcast to learn more.
Mar 13, 202517:46

VRA Investing Podcast: Navigating the Market Shakeout: Tesla, Trump, and the Path Forward - Kip Herriage - March 11, 2025
In today's episode, Kip covers a lot of ground on the current market dynamics, including Tesla's potential rebound and the shakeout we're seeing in tech stocks. Despite the turbulence, Kip's conviction is strong—this is an innovation revolution and Trump 2.0 is on the horizon. We're in the infant stages of a bull market, and he emphasizes the importance of staying in the game. Tune into today's podcast to learn more.
Mar 11, 202531:51

VRA Investing Podcast: Political Strategies, Collateral Damage, And Market Volatility - Kip Herriage - March 10, 2025
In today's episode, Kip breaks down recent market turbulence, including today's rough start to the week. Despite these tough conditions, Kip highlights the potential for a bounce-back, given a few key market analytics and current extreme oversold levels. Additionally, Kip presents a contrarian perspective on recession fears, arguing that market decline is more of a short-term US-centric event amid strong global markets. Tune into today's podcast to learn more.
Mar 10, 202519:25

VRA Investing Podcast: Trump Trade War 2.0 Creating Opportunities To Buy The Dip - Tyler Herriage - March 06, 2025
In today's episode, Tyler unpacks the current state of global stock market indexes and the effects of Trump's tariffs. Despite recent setbacks for stocks, the VRA remains ultra-bullish on the long-term potential for this market. We'll also interpret key economic indicators, including tomorrow's jobs data and its potential impact. Finally, stay tuned for insights into commodities, with a focus on gold, copper, and bitcoin. Tune into today's podcast to learn more.
Mar 06, 202522:33

VRA Investing Podcast: The Significance of Semiconductors and Tariffs in Current Market Dynamics - Kip Herriage - March 5, 2025
In today's episode, Kip reflects on a pivotal day of market turnaround after experiencing a string of challenging days. He shares insights into the factors contributing to market volatility, including geopolitical maneuvers and the psychological battles between the bears and bulls.
Mar 05, 202544:57

VRA Investing Podcast: Tariff Threat Ending? Tonight's SOTU, And Raising Our Gold Target - Tyler Herriage - March 04, 2025
In today's episode, Tyler breaks down another eventful day of stock market action, and while the major indexes didn't finish higher, it was good to see the semiconductors leading the way and finishing positive on the day. He also discusses potential topics for tonight's State of the Union, and important breaking news on tariffs. Finally, stay tuned for the VRA Commodity Watch, where Tyler breaks down the VRA's increased price target for Gold. Tune into today's podcast to learn more.
Mar 05, 202523:31

VRA Investing Podcast: Market Turbulence and Trump's Economic Strategies - Kip Herriage - March 03, 2025
In today's episode, Kip takes us through a rollercoaster day in the stock market. He discusses the intricacies of today's market movements, the impact of political strategies on economic forecasts, and the turbulence caused by potential trade wars. Amidst fears of recession and market declines, Kip remains firmly bullish, emphasizing the underlying strength of long-term megatrends like the innovation revolution. Tune into today's podcast to learn more.
Mar 03, 202531:01

VRA Investing Podcast: Unpacking Extreme Fear in the Early Innings of a Bull Market - Tyler Herriage - February 28, 2025
In today's episode, Tyler dives into the week's stock market performance, highlighting a very strong finish to what was otherwise a tough week. He also discusses the rapid shift from extreme overbought levels to extreme oversold on steroids (EOSOS). Tyler also shares a few of the most important charts that we are watching closely right now. Tune into today's podcast to learn more
Feb 28, 202531:42

VRA Investing Podcast: Oversold Levels, Sentiment Shift, and Semiconductor Struggles - Kip Herriage - February 27, 2025
In today's episode, Kip takes us through a tough day in the financial markets, with tech stocks experiencing significant pressure. He also explains that the fundamentals and other market areas remain stable, with banks and the broader markets holding firm. As Kip outlines his analysis and expectations, he reflects on historical precedents and emphasizes the potential for upcoming buying opportunities, particularly within the burgeoning innovation revolution.
Feb 27, 202519:06

VRA Investing Podcast: Tech Leadership, Nvidia's Earnings, and Oversold Indicators - Tyler Herriage - February 26, 2025
In today's episode, Tyler dives into an action-packed day of stock market action that ended with Nvidia's earnings report; he also provides a screen share of a few of the latest charts to watch. He will also take a look at key economic data and break down the impact of recent bond yield movements. Tune in daily for the latest market insights.
Feb 26, 202523:14

VRA Investing Podcast: Examining Market Fears and Finding Buying Opportunities - Kip Herriage - February 25, 2025
In today's episode, Kip examines the current market dynamics amid political shifts, emphasizing potential opportunities driven by the Trump administration's bold policies. He also discusses misconceptions about tariffs and their actual economic impact. Finally, Kip covers contrarian investment strategies and a bullish future outlook. Tune into today's podcast to learn more.
Feb 25, 202527:44

VRA Investing Podcast: Stock Market Anxiety Ahead of an Important Week - Tyler Herriage - February 24, 2025
In today’s episode, Tyler examines the latest stock market dynamics and outlines critical factors to monitor in this week's market action. Despite early challenges, he highlights the robust U.S. economy and the innovation revolution as drivers of optimism. He also addresses current bearish market sentiment despite the market's proximity to all-time highs. Tune into today's episode to learn more.
Feb 25, 202525:02

VRA Investing Podcast: Strategies in Volatile Times and Finding Market Opportunities - Kip Herriage - February 21, 2025
In today's episode, Kip covers today's shakeout to end the week. While the markets ended on a low note, Kip emphasizes the importance of focusing on macro trends and long-term investment strategies. Tune in to learn how to turn market shakeouts into strategic investment opportunities and find out why Kip remains confident in the long-term growth prospects for this innovation revolution.
Feb 21, 202525:43

VRA Investing Podcast: Bullish Repeating Patterns Continue, Exploring Positive Trends - Kip Herriage - February 20, 2025
In today's episode, Kip provides a deep dive into today's market action and the internals, showcasing an optimistic view despite the day's losses and highlighting strong performances from certain areas, like the semiconductors. Kip also explores the actions and potential impacts of new Treasury Secretary Scott Benson, emphasizing the current administration's brilliance. Tune into today's podcast to learn more.
Feb 20, 202522:01

VRA Investing Podcast: S&P All-Time High, Semis Leading, and Bullish Indicators - Tyler Herriage - February 19, 2025
In today's episode, Tyler covers another day of all-time highs for the S&P 500 and one other sector that hit an all-time high today that may surprise you. Despite a wall of worry from various headlines, the market remains resilient, which was reflected in another strong smart money hour today. He also discusses exciting innovations like Microsoft's unveiling of the world's first quantum processor. Tune into today's podcast to learn more.
Feb 19, 202528:07

VRA Investing Podcast: S&P 500 All-Time High. "Wall of Worry" Move Higher Continues - Tyler Herriage - February 18, 2025
In today's episode, Tyler breaks down a dynamic day of stock market action that ended with an all-time high for the S&P 500. He highlights the market's resilience as investors have capitalized on strategic opportunities amid recent fears, particularly surrounding the recent Deep Seek AI news. The rally we have seen in semiconductors since then may impress you. Tune into today's podcast to learn more.
Feb 18, 202517:57

VRA Investing Podcast: Why America's Golden Age is Just Beginning - Kip Herriage - February 14, 2025
In today's episode, Kip discusses the remarkable resilience of the markets as the S&P 500 and NASDAQ 100 close at weekly all-time highs. Despite these all-time highs, Kip highlights the fear that continues to show up in sentiment surveys. Additionally, we explore the implications of recent political and economic developments, including the role of the new administration in unleashing "animal spirits" that fuel market growth. Tune into today's podcast to learn more.
Feb 14, 202534:48

VRA Investing Podcast: Contrarian Set-ups, Inflation Data, and Bullish Indicators - Tyler Herriage - February 13, 2025
In today's episode, Tyler unpacks another exciting day of market action and covers the fast-paced developments of the Trump administration, exploring the ongoing changes and what they mean for the economy and investors. From market reactions to tariff talks, inflation data, and the latest in the innovation revolution, there's a lot to discuss about how these factors are shaping opportunities for growth and wealth creation. Tune into today's podcast to learn more.
Feb 13, 202519:18

VRA Investing Podcast: America's Economic Resurgence and Bull Market Opportunities - Kip Herriage - February 12, 2025
In today's episode, Kip examines the market reaction to the latest CPI data and discusses the media's portrayal of the current administration, emphasizing the significant differences between Trump's first and current terms. He also sheds light on what many are missing regarding Trump's economic impact, highlighting the importance of "animal spirits" and what that means for the future of stock market performance. Tune into today's podcast to learn more.
Feb 12, 202528:29

VRA Investing Podcast: Animal Spirits, Earnings Beats, and Persistent Bearishness - Tyler Herriage - February 11, 2025
In today's episode, Tyler discusses the bears' persistent pessimism despite the bullish trends underpinning the market, such as the impressive Q4 earnings beats, GDP growth, and animal spirits returning. While the market action was mixed today, Tyler points out that our major indexes remain within the range of all-time highs. Tune into today's podcast to learn more.
Feb 11, 202521:45

VRA Investing Podcast: The Power of Animal Spirits. DOGE; Tearing Down the Deep State - Kip Herriage - February 10, 2025
In today's episode, Kip discusses the resurgence of "animal spirits" in the markets and among entrepreneurs across various industries. He explores potential market shifts driven by innovation megatrends identified by Cathie Wood's Ark Invest, including AI and blockchain technologies. Lastly, Kip emphasizes the importance of capitalizing on market pullbacks, reinforcing his long-term bullish outlook. Tune in to today's podcast to learn more.
Feb 10, 202523:48

VRA Investing Podcast: Another Turnaround Tuesday, Disruptive Innovations, and Bull Market Trends - Tyler Herriage
In today's episode, Tyler covers a memorable back-to-back turnaround Tuesdays for our markets, highlighting the important factors affecting our markets, including tariff developments, innovative disruptions, Q4 Earnings, and the latest from the Department of Government Efficiency (DOGE). We'll also explore the intriguing advancements in sectors like autonomous farming and cutting-edge technology platforms, which might accelerate the innovation revolution. Tune into today's podcast to learn more.
Feb 04, 202529:54

VRA Investing Podcast: Market Optimism, Truth About Tariffs, and Buying Opportunities - Kip Herriage - February 03, 2025
In today's episode, Kip explores a wide range of topics impacting the financial markets, from tariffs and their implications for global trade to the influence of seasonality on market trends. He shares insights on recent market volatility and underscores the return of "animal spirits" in the market, with significant inflows into U.S. stocks. Tune into today's podcast to learn more.
Feb 03, 202530:31

VRA Investing Podcast: January Finishs in the Green, Trump Tariffs, and Gold ATH - Tyler Herriage - January 31, 2025
In today's episode, Tyler breaks down a jam-packed week of stock market action and covers the highlights from the first month of 2025. Despite a turbulent week, the major indexes managed to finish January with gains across the board. Additionally, we will take a look at various sectors and top performers for January - where gold, silver, and Bitcoin all posted solid performances. Tune into today's podcast to learn more.
Jan 31, 202519:34

VRA Investing Podcast: Bear Traps, Focus On The Semis and Tech - Kip Herriage - January 30, 2025
In today's episode, Kip dives into a strong day of stock market action. He explores the concept of a "bear trap," sheds light on the manipulative tactics of big market players, and emphasizes the bullish signals in the semiconductor sector. Kip also discusses the continuous innovation revolution, the robust state of the current bull market, and the impressive earnings from tech companies this week. Tune into today's podcast to learn more.
Jan 30, 202539:26

VRA Investing Podcast: Fed Day Analysis, Major Earnings, And The Markets Reaction - Tyler Herriage - January 29, 2025
In today's episode, Tyler provides in-depth coverage of the latest moves from J Powell and the Federal Reserve, including President Trump's reaction to the first FOMC of 2025. We will also cover the day's stock market action, including a detailed analysis of key earnings reports that came in today after the market close. Tune in as Tyler breaks down another exciting day of Stock Market action
Jan 29, 202522:12

VRA Investing Podcast: Turnaround Tuesday as Tech Stock Surge - Kip Herriage - January 28, 2025
In today's episode, Kip discusses the strong market rebound after yesterday's sell-off in tech stocks. He will also explore the intriguing developments in the AI movement within the U.S. and the notable market bifurcations observed recently. We will cover market strategies, emphasizing the importance of contrarian signals and how to leverage them to your advantage. Tune into today's podcast to find out more.
Jan 28, 202523:02

VRA Investing Podcast: Navigating Market Uncertainty And Insights On Deepseek - Tyler Herriage - January 27, 2025
In today's episode, Tyler breaks down a turbulent start to the week after the Chinese company Deepseek AI sent ripples through the financial world. However, Tyler also covers the bright spots on the day that the financial mainstream media may have missed. We’ll also look ahead to a busy earnings week and a key FOMC meeting. Tune into today's podcast to learn more.
Jan 27, 202525:23

VRA Investing Podcast: Economic Optimism Soars and a Closer Look at Market Trends - Kip Herriage - January 24, 2025
In today's episode, Kip takes a look at an incredible week for our markets, highlighting a significant shift in sentiment and optimism about our country's direction, thanks to the new administration. Kip also dives into the recent changes we're seeing on Wall Street and Main Street, discusses the unprecedented capital expenditures in AI, and explores the financial strength of American consumers. Tune into today's podcast to learn more.
Jan 24, 202529:06

VRA Investing Podcast: Economic Optimism and an Escalating Bull Market - Tyler Herriage - January 23, 2025
In today's episode, Tyler covers an eventful day of market action, including an S&P 500 All-time high, President Trump's impressive speech at Davos, and new patterns emerging from this bull market. We'll also analyze the performance of our key sectors and the impressive breakouts we've seen this week. Tune into today's podcast to learn more.
Jan 23, 202520:10

VRA Investing Podcast: Bull Market Breakout in the Semis, and Financial Strength - Kip Herriage - January 22, 2025
In today's episode, Kip is here to provide you with a comprehensive market update. It's been a remarkable day for the market bulls, with continued momentum in this major melt-up bull market. Kip also discusses the strength and underlying confidence in the long-term prospects of this market. Tune into today's podcast to learn more.
Jan 22, 202517:28

VRA Investing Podcast: Morning In America Again, Navigating New Opportunities - Tyler Herriage - January 21, 2025
In today's episode, Tyler offers a deep dive into the exciting developments following yesterday's inauguration of Donald Trump. Tyler discusses the optimistic outlook for the American economy, highlighting exciting developments for cryptocurrencies and the potential for a "golden age" of prosperity under a Trump Economic Miracle 2.0. Tune into today's podcast to learn more.
Jan 21, 202530:44

VRA Investing Podcast: Market Optimism Ahead of Trump's Return - Kip Herriage - January 17, 2025
In today's episode, Kip shares market insights as we approach an exciting transition in the political landscape with the return of Donald J. Trump. Kip provides encouraging updates on Bitcoin, gold, and various market sectors alongside optimistic projections for the future. He caps it off by covering the legislative moves and key players paving the way forward. Tune into today's podcast to learn more.
Jan 17, 202524:36

VRA Investing Podcast: Innovation Revolution And Catalysts For Economic Growth - Tyler Herriage - January 16, 2025
In today's episode, Tyler covers a wide range of topics, leading with an exciting discussion about the significant milestones occurring today in the aerospace industry for SpaceX and Blue Origin. He also dives into the broader meaning of the "Innovation Revolution" and examines the influence of the "Trump Economic Miracle 2.0" on future economic prospects. Tune into today's podcast to learn more.
Jan 16, 202519:60

VRA Investing Podcast: Market Soars on Friendly Inflation Data. Bull Market Signals - Kip Herriage - January 15, 2025
In today's episode, Kip breaks down an impressive day of stock market action. Kip unpacks the latest inflation data and it's implications for the market and the Federal Reserve going forward. Kip emphasizes the exciting prospects of the innovation revolution and the Trump Economic Miracle 2.0, explaining how these macro trends are shaping an extraordinary time for investors and entrepreneurs alike. Tune into today's podcast to learn more.
Jan 15, 202537:26